Tell A Story
Storytelling has been and will always be the root of human interaction. A good story makes people feel connected, which is the ultimate persuasion factor. Use storytelling for not only a product or service push, but also for your brand.
Use Trigger Words In Copy
Lingual psychologists have spent much time analyzing words that quickly engage people, which can lead to an actionable response, such as a conversion. Dr. Robert Cialdini's classic book, "Influence: The Psychology of Persuasion," explains how some words trigger more than others. There are a few persuasive trigger words that should be used throughout your digital marketing copy, such as "you," "because," "new" and "free."
Just as trigger words are used immediately, so should anything that builds authority, such as any form of recognition: awards, mentions in articles and content published at third-party resources, such as an article written by your company's CEO or an infographic used in a story.
Offer Social Proof
Just as important as building brand authority is offering social proof. Instead of telling a potential customer/client what to do, show them what others did in that situation.
Talk Benefits And How To Avoid Problems
Once you have established a human connection between your brand and audience with the tips outlined above, the next act of persuasion is based on your actual products or services.