Made In London

chris frank st. louis cfx inc

Really enjoying Design Milk's new short documentary series Made in London. This month's video features shoe-maker Allan Baudoin, who's story is especially inspiring having left a job in tech for the tactile experience of creating a custom pair of shoes. His insights about a customer's experience with a product are intimately spelled out within the short.

The idea of knowing the maker is always a big thing for the customer. Customers follow makers, they don’t follow the brand.
— Allan Baudoin
I was so much into computers and not doing anything with my hands, that it appealed a lot. I spent two years in the workshop, looking and helping my own shoemakers – and the rest is mostly self-taught.
— Allan Baudoin
chris frank cfx inc st. louis missouri ladue

Source: Design Milk