Google & Vogue Announce Voice IP Integration

Google Home owners can get extra information about Vogue's interview with Jennifer Lawrence. Photo courtesy of Vogue.

Google Home owners can get extra information about Vogue's interview with Jennifer Lawrence. Photo courtesy of Vogue.

Google and Vogue have partnered to bring the magazine's September issue to voice-activated home devices, alluding that Google Home will start to open up to marketers and publishers. 

Together they've created voice content with the magazine’s writers about the stories they wrote for the issue. For example, saying, “OK Google, ask Vogue to tell me more about Jennifer Lawrence,” prompts Jason Gay, who wrote Vogue’s cover story about Lawrence, to talk about interviewing the actress.

According to a Google rep, Vogue’s partnership is “the first of its kind,” so it will be intriguing to see whether other publishers and marketers strike similar deals in the coming months.
— Lauren Johnson | AdWeek

Source: AdWeek