Engaging Millennials Through Content Marketing

chris frank st. louis

Forbes recently published an interesting article pertaining to marketing in today's Millennial-driven landscape with regards to the efficacy of content. We've grown to understand that they’re a particularly challenging generation to understand as their preferences are always evolving with technology that's at their fingertips.

Although this is true for every demographic, it is continually important that to align our messaging with what truly matters to them, in an effort to really speak their language and connect on a deeper level.

Millennials officially sit in the driver’s seat and are influencing the relationship between marketer and consumer unlike any generation before them. Nearly two in three millennials block ads.
— Chelsea Krost | Forbes

Source: Forbes