Brands & Agencies Embrace Six Second Ads

AdWeek recently published an article focused on brands utilizing six second ad formatting in a continued quest to reach younger demographics. The short format has built up buzz since Google threw its stake in the ground when the best examples of its six-second hackathon were highlighted at Sundance in January

You can really get to a level of poignance and a level of human connection that you cannot get to even in a 15-second spot. It’s because you sort of have to understand your subject matter, your medium, your production tools so much more intimately in order to make use of six seconds in an effective way.
— Maud Ditch | YouTube Hackathon Alumnus

Source: AdWeek