Netflix Is A Joke?

Interesting ad campaign from that was activated last week in Los Angeles and New York for Netflix. The tagline, "Netflix Is A Joke", apparently comes as Netflix has been investing more in comedy—including specials from the likes of Jerry Seinfeld, Chris Rock and Dave Chappelle.

 
chris frank netflix
 
In one of the least surprising reveals ever, the advertiser behind billboards proclaiming “Netflix Is a Joke” in New York and Los Angeles is said to be Netflix itself.
— Tim Nudd | AdWeek

Source: AdWeek