Defining Your Customer's Journey Using Location Data

chris frank cfx st. louis

Interesting article regarding how location data can define your customer's journey. Location data can empower this by providing the information necessary to understand how consumers behave both online and in the real world. Developing consumer profiles is paramount in advertising and this technology helps to actualize the data.

This behavioral data can be used to identify your best customers, refine ad campaigns, shift merchandising or operational strategies and more.
— Cubiq

Source: AdWeek