OCBC Brand Direction

 
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Oversea-Chinese Banking Corporation Limited is one of the world’s most highly-rated banks and is based in Singapore. In China, the color red over-saturates much visual palette. Alexander Lygin, based in Moscow, had the idea to create a branding scheme not focused around the traditional implementation of the People’s Republic lurid red. His approach is a refreshing and crisp change of pace that put’s less focus on color recognition and places more value on the actual brand.

SOURCE: Abduzeedo