CES 2018

CES 2018 & Voice Recognition

chris frank CES.jpeg

The results are in, and Voice Recognition software was all the buzz at this year's Consumer Electronics Show (CES) in Las Vegas, Nevada. Amazon’s Alexa and Google Home were highly discussed by every big brand and agency exec in Las Vegas, popping up in dozens of companies’ pitches and demonstrations.

For us to understand how people are interacting with chat is really helpful for us to see the consumer behavior of what’s working [and] what’s not working.
— Meredith Verdone | CMO at Bank of America
chris frank ces

Google Home’s activation included a giant gumball machine showing how artificial intelligence works by asking consumers to play a game where they ask the voice assistant a series of questions. Google also conducted a large out-of-home and media campaign in casinos and on the monorail system. Major brands (like Sleep Number and Whirlpool) and smaller startups pitched AI-infused products while the commerce giant also hosted at least nine panels talking about itself.

Right now, voice technology is developing, and virtual assistants can only understand a relatively small number of words. We can expect the vocabulary of your virtual assistant to grow as the technology becomes more sophisticated.

Source: AdWeek