Blockchain Technology in the Marketing Landscape

chris frank blockchain

Adweek recently published an interesting article about the role that cryptocurrencies are playing within today's digital marketing landscape. Cryptocurrencies like Bitcoin use the blockchain, which creates a digital ledger in which transactions made in bitcoin or another cryptocurrencies are recorded chronologically and publicly. 

The thought being that blockchain technology has the potential to create the kind of transparency that advertising desperately needs by cutting off bot traffic and protecting brands from unsavory content.

It might still be early days for digital currency, but marketers are increasingly piggybacking on the rise of tender like bitcoin and applying those concepts to digital advertising. In a nutshell, they’re seeking a more transparent and efficient way of running online marketplaces.
— Marty Swant | Adweek

Source: Adweek