Blockchain is a technology that enables an anonymous, decentralized record of transactions. As consumer's, we've grown to understand that today’s digital ad industry revolves around Google, Facebook and Amazon. Blockchain has the power to address some of ad tech’s most challenging issues. This technology will enable the advertising industry to cut waste, target the right people, reduce the advertising load and deliver fewer, more timely and more relevant ads.
By utilizing blockchain, advertisers and marketers will be able to anonymously track a customer across platforms and therefore deliver personalized ads without any personally identifiable information or costly contracts across media empires.