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House in the Dunes

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An architect and 3D animation specialist, Michał Szulik is the mastermind behind the House of Dunes project. The beautiful interior and exterior design of this home is a shining example of minimalism, using accent pieces such as walls and hardware to contrast the white negative space that dominates the home. Utilizing a black and white color scheme and reclaimed wood throughout, this home is brilliantly thought-out and decorated. And the most interesting part of this home? It is 100% computer-rendered and not the least bit real. Enjoy the video at the end of the blog which shows a rendered walkthrough of this lovely concept home.

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Cozy Cotton

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Specializing in furniture, art, cooking products, linens, and other home accessories, Cozy Cotton is a Korean online shop focused on home furnishing. Tom Jueris spearheaded this beautiful packaging and branding project for the company. His elegant combination of all-caps serif, italic, and handwritten fonts create a personalized and upscale feeling, further propelled by the simple yet luxurious photography.

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Source: Abduzeedo

DekoRatio Branding & Design Studio

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Located in Budapest, Hungary, DekoRatio Branding & Design Studio is a mecca for interior design, epitomizing the intersection of influence and inspiration. From their basic identity to their sliding doors that cleverly change messaging written on the wall behind it, no stone was left unturned in this beautifully and brilliantly designed space.

The DekoRatio office not only provides an experience to its visitors, but also acts as a showroom for interior design. The space is divided into two parts in the angle of a "K": an industrial space and an all-white office space. This division speaks to the studio's ability to execute brand strategy and also to produce signs and prints.

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Source: Behance

Hypebeast 20 - The X Issue

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Sporting a 90's vibe, Hypebeast 20 - The X Issue is a uniquely retro editorial project designed by Hybrid Design studio out of San Francisco. Combining a classic editorial feel with graffiti-esque hand drawings, the style and feel are reminiscent of Raygun and the work of David Carson. Showing its face more and more lately, this 90's feel is even recognizable in the upcoming film Captain Marvel.

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Source: Behance

Red Bull Music Academy BASS CAMP

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Ben Ali Souheil created this stunning poster series for Red Bull Music Academy BASS CAMP. Using geometric shapes interwoven with musical iconography and elements, Ben created a series that spoke to the event's fusion of medieval and modern inspiration.

This design story came together in what I think was the centerpiece of this project, the limited-edition canvas posters named after the 7th note on the musical scale.
— Ben Ali Souheil
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Source: Abduzeedo

Vehicles as Advertising Platforms

Today’s vehicles have never been more connected and that's allowing leading marketers, agencies and automakers to transform cars into the next media and marketing platform.

At the 2017 Consumer Electronics Show, several major auto brands—including BMW, Ford, Nissan and Volkswagen—announced partnerships with Amazon and Microsoft to put voice AI systems into vehicles, promising to assist drivers with tasks like turning on lights, accessing security systems and opening garage doors.

Last fall, Ford went a step further, allowing drivers to order Starbucks using Alexa. “We don’t want to distract drivers,” said James Buczkowski, who heads up advanced engineering at Ford. “We don’t want to annoy drivers, but we do want to create value for consumers—what they need and when they need it.” 

It depends what you’re trying to sell and the action you’re trying to create. There are better data signals for somebody to consider a $30,000 car, but to consider a $3 coffee, an $8 sandwich, or even if you know the person is going home soon, hit them with a ‘tune in’ message for something on TV.
— Steve DiRado | Group Account Director at PHD

In December, GM debuted Marketplace, an in-dash platform that lets drivers reserve tables at restaurants like Applebee’s, order from coffee shops like Dunkin’ Donuts and find gas stations such as Shell.

Waze, the Google-owned app that helps drivers navigate traffic, already has brand-sponsored tools. Along with sponsored location pins to the nearest McDonald’s or parking lot, Waze uses data-powered audio ads, and famous characters tell drivers where to go while subtly promoting their upcoming movies.

Source: AdWeek

Advertising on Instagram

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Millennial-focused publisher Bustle conducted some research to help brands understand those consumers a bit more. The survey polled 1,000 women in the Bustle Hive–a community of over 5,000 Bustle, Romper and Elite Daily readers between the ages of 18 and 34 who live in the United States.

According to the findings, 81 percent of readers say social media is the most effective way to reach them. Of those women, 40 percent of Bustle readers feel Instagram is the best and most effective social media outlet to connect.

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The whole thing about Bustle is the authenticity and the realness to what we do. We want to make sure that we have the best data possible about our own readers. We need to know what the readers who are consuming our content think.
— Jessica Tarlov | Senior Director at Bustle

Source: Bustle

NYC Micro Studio

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Jordan Parnass Architecture designed this amazing micro studio apartment in New York City that features some really creative storage and space saving ideas. This studio shows that with the right ideas you can make the most of a 500 square foot space. The place is beautiful, efficient and cozy, certainly a great place to live in the new year.