An architect and 3D animation specialist, Michał Szulik is the mastermind behind the House of Dunes project. The beautiful interior and exterior design of this home is a shining example of minimalism, using accent pieces such as walls and hardware to contrast the white negative space that dominates the home. Utilizing a black and white color scheme and reclaimed wood throughout, this home is brilliantly thought-out and decorated. And the most interesting part of this home? It is 100% computer-rendered and not the least bit real. Enjoy the video at the end of the blog which shows a rendered walkthrough of this lovely concept home.
Specializing in furniture, art, cooking products, linens, and other home accessories, Cozy Cotton is a Korean online shop focused on home furnishing. Tom Jueris spearheaded this beautiful packaging and branding project for the company. His elegant combination of all-caps serif, italic, and handwritten fonts create a personalized and upscale feeling, further propelled by the simple yet luxurious photography.
In the wake of France taking the victory in the 2018 World Cup Final, French artist Yann Dalon created these stunning illustrations to honor and commemorate this year's champs. Yann combines traditional painting styles such as watercolor and acrylic with digital techniques using Photoshop and a tablet to create his masterpieces, and has a clear mission with his work: he draws and paints with the desire to transcribe movement, with the ambition of 'moving a fixed picture.'
Located in Budapest, Hungary, DekoRatio Branding & Design Studio is a mecca for interior design, epitomizing the intersection of influence and inspiration. From their basic identity to their sliding doors that cleverly change messaging written on the wall behind it, no stone was left unturned in this beautifully and brilliantly designed space.
The DekoRatio office not only provides an experience to its visitors, but also acts as a showroom for interior design. The space is divided into two parts in the angle of a "K": an industrial space and an all-white office space. This division speaks to the studio's ability to execute brand strategy and also to produce signs and prints.
Sporting a 90's vibe, Hypebeast 20 - The X Issue is a uniquely retro editorial project designed by Hybrid Design studio out of San Francisco. Combining a classic editorial feel with graffiti-esque hand drawings, the style and feel are reminiscent of Raygun and the work of David Carson. Showing its face more and more lately, this 90's feel is even recognizable in the upcoming film Captain Marvel.
As technology like Amazon’s Echo or the Google Home Assistant become more embedded in our daily lives, it’s becoming increasingly important for brands to create strong connections without visuals, just sound. Visa found that sound could make consumers feel safe and secure in their transactions, and that 81 percent of shoppers would have a more positive reaction to Visa if it incorporated sound or animation into its marketing or shopping experience.
It seemingly more important than ever for brands to consider sound in their marketing mixes.
Today’s vehicles have never been more connected and that's allowing leading marketers, agencies and automakers to transform cars into the next media and marketing platform.
At the 2017 Consumer Electronics Show, several major auto brands—including BMW, Ford, Nissan and Volkswagen—announced partnerships with Amazon and Microsoft to put voice AI systems into vehicles, promising to assist drivers with tasks like turning on lights, accessing security systems and opening garage doors.
Last fall, Ford went a step further, allowing drivers to order Starbucks using Alexa. “We don’t want to distract drivers,” said James Buczkowski, who heads up advanced engineering at Ford. “We don’t want to annoy drivers, but we do want to create value for consumers—what they need and when they need it.”
In December, GM debuted Marketplace, an in-dash platform that lets drivers reserve tables at restaurants like Applebee’s, order from coffee shops like Dunkin’ Donuts and find gas stations such as Shell.
Waze, the Google-owned app that helps drivers navigate traffic, already has brand-sponsored tools. Along with sponsored location pins to the nearest McDonald’s or parking lot, Waze uses data-powered audio ads, and famous characters tell drivers where to go while subtly promoting their upcoming movies.
Google and Vogue have partnered to bring the magazine's September issue to voice-activated home devices, alluding that Google Home will start to open up to marketers and publishers.
Together they've created voice content with the magazine’s writers about the stories they wrote for the issue. For example, saying, “OK Google, ask Vogue to tell me more about Jennifer Lawrence,” prompts Jason Gay, who wrote Vogue’s cover story about Lawrence, to talk about interviewing the actress.