christopher a. frank advertising

Perception Vs. Reality

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As Rolling Stone magazine just put itself up for sale, it's interesting to look back at one of their more iconic ad campaigns aimed at broadening their readership. The "Perception Vs. Reality" campaign sought to generate more advertising revenue by using visual metaphors to show who the typical Rolling Stone reader actually was—not who he/she was thought to be.

At that time, the brand still had a large and engaged audience of readers, but ad buyers tended to dismiss them as dope-smoking hippies who weren’t a valuable target for ads.
— Katie Richards | AdWeek

The ad reads, “For a new generation of Rolling Stone readers, expressing your individuality does not mean wearing your birthday suit to a rock festival. During the past 12 months, Rolling Stone readers purchased more than 80 million items of apparel, setting the trends and shaping the buying patterns for the most influential consumers in America. Your media buy looks conspicuously naked if you’re not exposing yourself in the pages of Rolling Stone.”

Source: AdWeek

Walala X Play

Walala X Play by  Camille Walala

Walala X Play by Camille Walala

Artist/designer, Camille Walala, has created an eye-popping interactive installation, WALALA X PLAY, that’s complete with her signature graphic patterns, geometric shapes, and bold colors. She created a colorful maze that references the waterways of the Greenwich Peninsula, the curve of the Thames, and the shape and angles of the building. WALALA X PLAY is on display at the NOW Gallery in London.

Her signature Tribal POP style present a boundless energy that work perfectly for show-stopping and social spaces - “the bigger the better”.
— camillewalala.com

House in the Dunes

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An architect and 3D animation specialist, Michał Szulik is the mastermind behind the House of Dunes project. The beautiful interior and exterior design of this home is a shining example of minimalism, using accent pieces such as walls and hardware to contrast the white negative space that dominates the home. Utilizing a black and white color scheme and reclaimed wood throughout, this home is brilliantly thought-out and decorated. And the most interesting part of this home? It is 100% computer-rendered and not the least bit real. Enjoy the video at the end of the blog which shows a rendered walkthrough of this lovely concept home.

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Cozy Cotton

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Specializing in furniture, art, cooking products, linens, and other home accessories, Cozy Cotton is a Korean online shop focused on home furnishing. Tom Jueris spearheaded this beautiful packaging and branding project for the company. His elegant combination of all-caps serif, italic, and handwritten fonts create a personalized and upscale feeling, further propelled by the simple yet luxurious photography.

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Source: Abduzeedo

World Cup 2018 - France Illustrated

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In the wake of France taking the victory in the 2018 World Cup Final, French artist Yann Dalon created these stunning illustrations to honor and commemorate this year's champs. Yann combines traditional painting styles such as watercolor and acrylic with digital techniques using Photoshop and a tablet to create his masterpieces, and has a clear mission with his work: he draws and paints with the desire to transcribe movement, with the ambition of 'moving a fixed picture.'

I’m very proud of this work, an order of the French Football Federation (FFF) for the decoration of the Russian Hotel for the World Cup 2018 in the town of Istra. 23 compositions for the doors of each bedroom of the players, 4 for the coach Didier Deschamps and the staff, and 2 big wall murals.
— Yann Dalon
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Source: Abduzeedo

DekoRatio Branding & Design Studio

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Located in Budapest, Hungary, DekoRatio Branding & Design Studio is a mecca for interior design, epitomizing the intersection of influence and inspiration. From their basic identity to their sliding doors that cleverly change messaging written on the wall behind it, no stone was left unturned in this beautifully and brilliantly designed space.

The DekoRatio office not only provides an experience to its visitors, but also acts as a showroom for interior design. The space is divided into two parts in the angle of a "K": an industrial space and an all-white office space. This division speaks to the studio's ability to execute brand strategy and also to produce signs and prints.

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Source: Behance

Hypebeast 20 - The X Issue

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Sporting a 90's vibe, Hypebeast 20 - The X Issue is a uniquely retro editorial project designed by Hybrid Design studio out of San Francisco. Combining a classic editorial feel with graffiti-esque hand drawings, the style and feel are reminiscent of Raygun and the work of David Carson. Showing its face more and more lately, this 90's feel is even recognizable in the upcoming film Captain Marvel.

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Source: Behance

Red Bull Music Academy BASS CAMP

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Ben Ali Souheil created this stunning poster series for Red Bull Music Academy BASS CAMP. Using geometric shapes interwoven with musical iconography and elements, Ben created a series that spoke to the event's fusion of medieval and modern inspiration.

This design story came together in what I think was the centerpiece of this project, the limited-edition canvas posters named after the 7th note on the musical scale.
— Ben Ali Souheil
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Source: Abduzeedo