christopher a. frank cfx

Perception Vs. Reality

chris frank st. louis

As Rolling Stone magazine just put itself up for sale, it's interesting to look back at one of their more iconic ad campaigns aimed at broadening their readership. The "Perception Vs. Reality" campaign sought to generate more advertising revenue by using visual metaphors to show who the typical Rolling Stone reader actually was—not who he/she was thought to be.

At that time, the brand still had a large and engaged audience of readers, but ad buyers tended to dismiss them as dope-smoking hippies who weren’t a valuable target for ads.
— Katie Richards | AdWeek

The ad reads, “For a new generation of Rolling Stone readers, expressing your individuality does not mean wearing your birthday suit to a rock festival. During the past 12 months, Rolling Stone readers purchased more than 80 million items of apparel, setting the trends and shaping the buying patterns for the most influential consumers in America. Your media buy looks conspicuously naked if you’re not exposing yourself in the pages of Rolling Stone.”

Source: AdWeek

Southampton, New York: A Private Retreat


At first glance, it’s impossible to tell where the Old Sag Harbor Road residence is located as it’s surrounded by trees in its own private enclave. The four-story contemporary home in Southampton, New York offers an escape from real life with its peaceful landscape making it feel like a sanctuary. It was designed by Blaze Makoid Architecture, with the help of one of the homeowners who’s an interior designer with a freshly obtained architecture degree, to be a retreat perched atop of the wooded lot that comes complete with seamless indoor/outdoor living.


A negative edge swimming pool is just steps away from the main living area, connected by floor-to-ceiling sliding glass doors that disappear.


SOURCE: design milk

Photography courtesy of Attic Fire.

The Humanity Star

christopher a. frank humanity star.png

This shiny, spherical satellite resembling a disco ball is currently traveling around our planet in an attempt to "to serve as a focal point for humanity and reminder about our fragile place in the universe".

No matter where you are in the world, or what is happening in your life, everyone will be able to see the Humanity Star in the night sky.
— Peter Beck | Founder of Rocket Lab

The satellite is made from carbon fiber and has 65 reflective panels that reflect sunlight back to Earth. The Humanity Star spins rapidly, creating a blinking flashing effect. 

The Humanity Star launched in January from New Zealand and orbits the Earth every 90 minutes. It will continue through September before it starts to decay and is pulled back into Earth's gravity, ultimately burning up on reentry. You can track in real-time the location of the satellite on a website.

Source: The Humanity Star

Walala X Play

Walala X Play by  Camille Walala

Walala X Play by Camille Walala

Artist/designer, Camille Walala, has created an eye-popping interactive installation, WALALA X PLAY, that’s complete with her signature graphic patterns, geometric shapes, and bold colors. She created a colorful maze that references the waterways of the Greenwich Peninsula, the curve of the Thames, and the shape and angles of the building. WALALA X PLAY is on display at the NOW Gallery in London.

Her signature Tribal POP style present a boundless energy that work perfectly for show-stopping and social spaces - “the bigger the better”.

Cargobot Brand Identity

h3l © shared a super cool brand identity project for Cargobot.

The development of Cargobot's identity is inspired by classical modernism. The briefing and corporate requirement raised design slogans based on concepts such as "friendly", "close", "direct" and "digital", among others.

The development of the brand identity project covered diverse thematic axes based on the most specific attributes of the business covered by the company. Abstract triggers as symbolism coming from the territory of settlement and gestation, their projective interests; more figurative axes such as roads and routes, to truck operators and distribution plants; the philosophy of life, its consumer behavior, ideals and its various elements related to the industry. From the synthesis and its subsequent conceptualization, the project was debugging towards the simple a recognizable symbol enhancing from the present its behavior towards the future.


House in the Dunes


An architect and 3D animation specialist, Michał Szulik is the mastermind behind the House of Dunes project. The beautiful interior and exterior design of this home is a shining example of minimalism, using accent pieces such as walls and hardware to contrast the white negative space that dominates the home. Utilizing a black and white color scheme and reclaimed wood throughout, this home is brilliantly thought-out and decorated. And the most interesting part of this home? It is 100% computer-rendered and not the least bit real. Enjoy the video at the end of the blog which shows a rendered walkthrough of this lovely concept home.


Cozy Cotton


Specializing in furniture, art, cooking products, linens, and other home accessories, Cozy Cotton is a Korean online shop focused on home furnishing. Tom Jueris spearheaded this beautiful packaging and branding project for the company. His elegant combination of all-caps serif, italic, and handwritten fonts create a personalized and upscale feeling, further propelled by the simple yet luxurious photography.


Source: Abduzeedo

Volvo Ocean Race Programme

chris frank st. louis

Volvo has a history of being socially and ethically conscious of their environmental impact and creating ways to mitigate their footprint on climate change. They've recently announced a new program that aims to help preserve our oceans. 

The Volvo Ocean Race Science Programme equips boats in this year’s race with a variety of sensors that will capture data from some of the remotest parts of the world’s oceans. This includes temperatures, barometric pressure, currents and wind speed, which will help contribute to more accurate weather forecasts and climate models used by scientists globally.
— Volvo

The car itself will help tackle the problem of marine pollution, as the carpet inlays are made from Econyl, a fabric made from 100% recycled nylon, including abandoned fishing nets reclaimed from the seabed. The V90 Cross Country Volvo Ocean Race was developed by Volvo designers and a group of engineers within the company’s Special Vehicles department, a purpose-built facility at Volvo Cars’ base in Torslanda, Sweden. The engineers at Special Vehicles specialize in developing bespoke models and are also responsible for Volvo Cars’ ultra-luxurious Excellence models as well as the police version of the V90 and V90 Cross Country.