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Unilever Threatens to Pull Advertising

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Unilever, one of the largest consumer goods companies in the world, is threatening to pull advertising from Google, YouTube, and Facebook if the tech giants don’t rid their platforms of extremism, hate speech, and fake news. Unilever spent $9 billion globally on advertising last year. And with more of those dollars moving to the digital space, Big Tech depends on those billions if it wants to keep growing.

Unilever will not invest in platforms or environments that do not protect our children or which create division in society, and promote anger or hate.
— Keith Weed | Chief Marketing Officer

Source: Gizmodo

Google & Vogue Announce Voice IP Integration

Google Home owners can get extra information about Vogue's interview with Jennifer Lawrence. Photo courtesy of Vogue.

Google Home owners can get extra information about Vogue's interview with Jennifer Lawrence. Photo courtesy of Vogue.

Google and Vogue have partnered to bring the magazine's September issue to voice-activated home devices, alluding that Google Home will start to open up to marketers and publishers. 

Together they've created voice content with the magazine’s writers about the stories they wrote for the issue. For example, saying, “OK Google, ask Vogue to tell me more about Jennifer Lawrence,” prompts Jason Gay, who wrote Vogue’s cover story about Lawrence, to talk about interviewing the actress.

According to a Google rep, Vogue’s partnership is “the first of its kind,” so it will be intriguing to see whether other publishers and marketers strike similar deals in the coming months.
— Lauren Johnson | AdWeek

Source: AdWeek