industry

Targeting The Right Audience

Very insightful article about targeting the right demographic within advertising, design and social media. Define your target audience!

Knowing your target audience’s motivations is essential to tailoring your product, service, and marketing efforts to meet their needs, and is one of the fastest ways to success — in fact, it’s very difficult to succeed without that knowledge.
— Murray Newlands | Entrepreneur

Source: Entrepreneur

The Design Industry?

Maga Design synthesized some of the results from the AIGA x Google Design Census into dreamcatcher-like graphics.

Maga Design synthesized some of the results from the AIGA x Google Design Census into dreamcatcher-like graphics.

This is an interesting article that was featured on Wired.com regarding the intricacies and inner-workings of the design industry. The goal seems to be to bring some transparency to the design industry as a whole.

A dollar sign followed by five or six digits can’t tell you what path a talented designer took to reach his position, or what skills young designers should gamble on next.
— Margret Rhodes

Source: Wired.com