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chris frank st. louis

Millennial-focused publisher Bustle conducted some research to help brands understand those consumers a bit more. The survey polled 1,000 women in the Bustle Hive–a community of over 5,000 Bustle, Romper and Elite Daily readers between the ages of 18 and 34 who live in the United States.

According to the findings, 81 percent of readers say social media is the most effective way to reach them. Of those women, 40 percent of Bustle readers feel Instagram is the best and most effective social media outlet to connect.

chris frank _ millennial
The whole thing about Bustle is the authenticity and the realness to what we do. We want to make sure that we have the best data possible about our own readers. We need to know what the readers who are consuming our content think.
— Jessica Tarlov | Senior Director at Bustle

Source: Bustle