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Summing Up Black Friday & Cyber Monday

As consumers scour retailers’ websites and stores for the best holiday deals, here are five digital stats that stand out about how consumers are shopping.

1. Cyber Monday Frenzy
Adobe is crunching data on ecommerce transactions, tracking 80 percent of online transactions for the 100 largest retailers. Per the firm, consumers spent $840 million through 10 a.m. Monday, equivalent to a 16.9 percent year-over-year growth. In terms of mobile, smartphones and tablets make up 53.3 percent of traffic and 39.7 percent of revenue.

2. Early bird shopping
With more consumers shopping online, Walmart, Toys R Us and Target are a handful of retailers that started ramping up online deals before Thanksgiving to prepare for the flood of online shopping.

According to Adobe, consumers spent $15.12 billion on Saturday and Sunday, a 10.1 percent year-over-year growth. Search advertising drove 22.4 percent of sales from paid media while direct traffic made up 26.9 percent and email contributed to 19.7 percent of sales.

3. Small-screen shopping
Shoppers are increasingly moving from desktop to mobile (which includes smartphone and tablets) to not only research products but also shop.

According to Salesforce, mobile made up 64 percent of shopping visits this weekend, up from 54 percent last year. For sales, mobile made up 43 percent of orders, an 10 percent increase from 33 percent last year.

4. Message overload
Retailers are notorious for sending out massive numbers of emails and notifications around the holidays that promote time-sensitive deals and this year was no exception.

On Black Friday alone, retailers sent nearly three billion emails, more than 82 million SMS and push notifications and collected 8.8 billion data points, like email sign-ups.

5. Small retailers nail mobile
Surprisingly, it’s not big brands that are driving mobile conversions. According to Adobe, websites from small retailers that make $10 million or less convert twice as much as bigger retailers that make $100 million or more.

During Small Business Saturday, which encourages consumers to shop from local merchants, mobile traffic hit 56.7 percent of total web traffic, indicating that smaller retailers are providing easy-to-navigate and simple mobile sites.

Source: Adweek

Modernist Australian Cottage

Valiant House  designed by  A for Architecture  Photo by Peter Bennetts

Valiant House designed by A for Architecture Photo by Peter Bennetts

Impressive architectural design by A for Architecture, tasked with transforming a weatherboard workers cottage into a two-story residence for a young family. The Valiant House was designed to be functional for both adults and children as well as extremely aesthetically pleasing.

The architect was able to answer all the requests within the challenging footprint allotted and managed to create a light-filled interior that flows and still feels spacious.
— Caroline Williamson | Design Milk

Source: Design Milk
Photos: Peter Bennetts

Modern Treehouses

christopher a. frank

Loving these modern treehouse solutions in various parts of the United States that truly emphasize the concept of simplified living.

The magic of escaping to a fantasy life high above in the trees sounds pretty great, but realistically we all have to grow up and be adults, but that doesn’t mean we can’t build a little getaway for some quiet time.
— Caroline Williamson

Handcrafted Planters

Amazing work from Los-Angeles-based Boyce Studio. These handcrafted, sustainable planters are created from FSC-Certified lumber and other locally sourced components. Each piece is handmade and includes a final finish in a low VOC wax/oil combination.

Source: Design Milk

St. Louis Ballet Sleeping Beauty Soirees

The St. Louis Ballet.

The St. Louis Ballet.

Fantastic evening at the St. Louis Ballet Spring Fundraiser event to see The Sleeping Beauty, complete with a cocktail reception, live auction and an amazing dinner.

Lavish costumes, spectacular pageantry, and the world’s most famous kiss! A classical masterpiece, Gen Horiuchi’s The Sleeping Beauty represents ballet’s golden age with its large cast of fanciful characters, grand pas de deux, spectacular action and powerful love story. A wonderful ballet for children and adults alike.
— St. Louis Ballet
chris frank cfx st. louis ladue man