nike footwear

The Future of Retail?

nike makers experience chris frank

Nike has introduced an exciting concept that would allow customers to design their own footwear and have it 3D printed and ready-to-wear in less than 90 minutes. The Nike Makers’ Experience (it is invite-only at the moment) is housed at the Nike By You Studio at 45 Grand St and each guest is invited to wear a blank slip-on version of the Nike Presto X shoe, a silhouette created exclusively for the experience.

Augmented reality, object tracking and projection systems then bring designs to life right on the guest’s feet. Once the final design is chosen, the shoe actually gets produced on site and is available a little more than an hour later.

nike makers experience chris frank
Nike is positioning the new experience as a way for consumers to get as personalized with their sneakers as Nike athletes do.
— Tim Nudd | AdWeek

Source: AdWeek, Nike