typography design

Netflix Sans


Netflix's success within the film and television industry is not only due in part to their on-demand selections as well as their user-friendly UI, but also their approach to personalized design. The service even customizes its graphic design to users’ personal streaming habits

Netflix has developed a new font called Netflix Sans that is clean, functional, and subtly inspired by the brand’s famous logo. The new font is meant to serve both display and functional purposes, but there is a serious economic component at play, too.

With the global nature of Netflix’s business, font licensing can get quite expensive. Developing this typeface not only created an ownable and unique element for the brand’s aesthetic (moving Netflix away from Gotham, which is widely used in the entertainment industry), but saves the company millions of dollars a year as foundries move towards impression-based licensing for their typefaces in many digital advertising spaces.
— Noah Nathan | Netflix Design Lead

Source: AdWeek