voice ip

Google & Vogue Announce Voice IP Integration

Google Home owners can get extra information about Vogue's interview with Jennifer Lawrence. Photo courtesy of Vogue.

Google Home owners can get extra information about Vogue's interview with Jennifer Lawrence. Photo courtesy of Vogue.

Google and Vogue have partnered to bring the magazine's September issue to voice-activated home devices, alluding that Google Home will start to open up to marketers and publishers. 

Together they've created voice content with the magazine’s writers about the stories they wrote for the issue. For example, saying, “OK Google, ask Vogue to tell me more about Jennifer Lawrence,” prompts Jason Gay, who wrote Vogue’s cover story about Lawrence, to talk about interviewing the actress.

According to a Google rep, Vogue’s partnership is “the first of its kind,” so it will be intriguing to see whether other publishers and marketers strike similar deals in the coming months.
— Lauren Johnson | AdWeek

Source: AdWeek

Voice Ai, the Next Frontier of Brand Marketing

Interesting article regarding voice recognition software and it's future within the digital marketing landscape. Forty-five million voice-assisted devices are now in use in the U.S., according to eMarketer, and that number will rise to 67 million by 2019.

“Our vision is that customers will be able to access Alexa whenever and wherever they want,” says Steve Rabuchin, vp of Amazon Alexa. “That means customers may be able to talk to their cars, refrigerators, thermostats, lamps and all kinds of devices in and outside their homes.”

Two decades ago when Amazon and Google were founded, only a seer could have predicted that those companies would eventually start turning the physical world into a vast, voice-activated interface.
— Christopher Heine | AdWeek

Source: AdWeek